Risk is a funny thing. Everyone perceives it differently. For example, I would never go bungee jumping, but I know a bungee jumper who is scared of the stock market and keeps all his money in cash.

As a fee-only financial advisor I know that the perception, understanding, and realization of risk is of the utmost importance when investing, whether for retirement or fun. It is vital to be become aware of the risks that aren’t obvious as well as to not over exaggerate the ones that are.

“Would you believe Matt gave $60,000 to the school capital campaign?” said my friend Beth.  We were catching up after being out of touch for years and these were the first words out of Beth’s mouth after she learned I was a fee-only financial advisor.  She elaborated on the gift by saying that her husband Matt had just cashed in on some of his stock gains and they had a pool of cash sitting around.

Your interpretation: Wow!  Those people are lucky to have so much money that they can gift $60,000.

Why “take the money and run” may be your best strategy at work

I remember the first time the markets slapped me hard like it was yesterday—the sinking feeling in my stomach, the nausea, the disbelief with which I stared at my Bloomberg screen. The employment numbers had just been released and my first interest rate option position was tanking. I had planned to be the new hot shot. I had been so confident. I knew what the markets were going to do. Why couldn’t everyone else see what I saw? It was so obvious. What an idiot I was. The risk was staring me in the face all along, but I never really expected the downside to materialize for me!

Making a hard decision now is easier than you think.

There is nothing like the fear factor to motivate one to take action. I finally made an executive decision and purchased long term care insurance (LTCi). The possible need for long term care has weighed on my mind for years. If they had purchased policies, my mother, grandmothers, and grandfathers would have accessed them. Family health history should be one of the first considerations when pondering LTCi, and mine, unfortunately, is abysmal. As a fee-only financial planner, I have seen first-hand how a long term care event can decimate an otherwise healthy financial plan, and I am running scared.

Harnessing your deal hunting skills to score investment bargains

Ah, January! The month of sales. The shop windows are all advertising 60 and 70 percent off. I get daily emails filled with deals on everything from apparel to car parts. Who doesn’t love a sale? They can dramatically shift the value equation—getting more stuff for less money. We as Americans have become highly skilled at navigating the retail system to score big bargains. My husband came home from the grocery store the other day on a value high after a particularly successful hunt: he purchased Italian sausage that was not only on special by the manufacturer for 20% off, but the store was offering an additional 30% discount, and, because the sausage was close its expiration date, the manager tagged it with a $2 off at the register coupon. Wow! I felt like the store was going to pay him to take the sausage.

Lessons learned in an investment club can yield significant returns in profit, education, and fun.

Up 10.8% since inception! At a recent meeting the twelve members of the New Jersey based Athena Investment Club admired their portfolio returns over a glass of wine. The etching on their glasses read, “Athena Investment Club: Check Out Our Alpha!” In the three plus years since club formation, their portfolio’s risk adjusted returns have consistently outperformed the market. Was this a group of financial professionals? Wall Street executives? MFP Global employees?

4 Good Reasons to Take the Plunge Yourself.

1. Peace of Mind. Max Weinberg was determined not to be a burden to his children. He remembered well how difficult it was to raise and educate his three children while supporting first his own parents and then later his wife’s parents. The memory of that monthly panic still haunts him to this day. How will I ever pay the school bill? How will I make ends meet? Max didn’t want his own children to suffer his fate.